Sylvia of Hollywood – Beauty Consultant to the Stars

The title page of Sylvia's book "No More Alibis."

In the 1920s and 1930s, Sylvia was famous for shaping up starlets, cementing the idea that Hollywood’s beauties were aspirational figures for the average woman. Many of Sylvia's ideas about fitness were totally sensible, but she could also be quite harsh

Holly's Research:

  • Sylvia of Hollywood. “No More Alibis.” MacFadden Book Company, Inc. 1936. (Reprint)
  • Sylvia of Hollywood. “Pull Yourself Together.” MacFadden Book Company, Inc. 1936.
  • Sylvia of Hollywood. “Streamline Your Figure.” MacFadden Book Company, Inc. 1939.
  • Regan, Amanda. “Madame Sylvia of Hollywood and Physical Culture, 1920-1940.” California State University. 2013.
  • Addison, Heather. “Hollywood and the Rise of Physical Culture.” Psychology Press. 2003.
  • Photoplay. Jul-Dec 1926. Photoplay Magazine Publishing Company. Accessed online:

Topics in this Podcast: Hollywood, U.S. history, 20th century, biographies, women, entertainment history