Levi Strauss

Levi Strauss Public domain

Levi’s story is historically interesting because it touches on a lot of important moments in U.S. history. His business was tied to the California Gold Rush, the U.S. Civil War and American clothing culture.

Holly's Research:

  • Downey, Lynn. “Levi Strauss: The Man Who Gave Blue Jeans to the World.” University of Massachusetts Press, 2017.
  • “LEVI STRAUSS, MERCHANT AND PHILANTHROPIST, DIES PEACEFULLY AT HIS HOME.” San Francisco Call. Volume 87, Number 120. Sept. 28, 1902. https://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=SFC19020928.2.11
  • “The Central America. Further of the Disaster.” The New York Times. Sept. 23, 1857. https://timesmachine.nytimes.com/timesmachine/1857/09/23/78506576.pdf