Show Notes: Klondike Big Inch Land Promotion

Tracy Wilson

Dawson City, Yukon, Canada: Yukon river from midnight dome. Image by © Blake Kent/Design Pics/Corbis

Early in the 1900s, Quaker Puffed Rice and Quaker Puffed Wheat were "The Cereal Shot From Guns." Really. Here's a commercial as proof. The slogan had to do with how the puffed grain cereals were made, and yet, for some unfathomable reason, it also eventually stopped doing the job of selling them. Quaker needed another plan, and turned to the novel idea of giving away tiny plots of land in exchange for box tops. I don't have a commercial for that one, but I do have today's episode.

Our listener mail is about Suleiman the Magnificent, from listener Suleman.

Episode link: The Klondike Big Inch Land Promotion

For more knowledge: How to Find Out Who Owns a Property

Holly's research:

  • Commercial - Quaker Puffed Wheat & Puffed Rice - The Cereal Shot from Guns!
  • Hausman, Sandy. "Tiny Yukon Land Deeds Prompt New Interest." NPR. May 29, 2008.
  • Juliano, Frank. "'Oatmeal Lots' Gave Officials Indigestion." Connecticut Post. Oct. 4, 2010.
  • Price, Mark J. "Local history: Quaker Oats prize creates Yukon land rush in 1955." Akron Beacon Journal. Jan. 29, 2012.
  • Seattle Times advertisement for the promotion:, Robert. "The Battle of Blair Mountain: The Story of America's Largest Labor Uprising." Basic Books. July 26, 2006.
  • Summers, Vincent. "1955 Quaker Oats Yukon Land Giveaway: Deeds on eBay." Yahoo Voices. March 16, 2009.
  • The Montreal Gazette. "Folks Still Make Claims in Sgt. Preston's Yukon." Sept. 20,1986. Accessed at:,5068721

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